ASAP Ferg Talks 'Digital Revolution' at SXSW

March 16, 2017

ASAP Ferg SXSW Billboard Panel

ASAP Ferg sat alongside singer-songwriter Bridgit Mendler, C3 founder Charles Attal and Latin artist Residente at SXSW for a Billboard panel on digital revolution, led by Billboard's senior vice president of content, Mike Bruno. The conversation touched on social media, the pace of releasing music, and the current promotional model of selling music.

"Ferg discussed hip-hop roots as an early form of that, with seminal artists like Kool Herc setting up free parties in parks, and Residente essentially said that music distribution isn’t where he’s making his money, regardless."

ASAP Ferg SXSW Digital Revolution Panel Discussion

"The talk felt more like a bunch of new friends hashing out theory over coffee than a direct panel Q&A, which gave way for greater honesty than a traditional SXSW panel. For instance, Ferg asked Alpert, “With the internet, can you still birth icons?”, to which Alpert responded with a discussion of how difficult it is to maintain the sort of mystique artists were able to have in that pre-Twitter era."- Billboard
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